What matters is, its really important.
This could actually change the way the world is now. At first I was a little disappointed, it takes some massive campaign like this for the West to wake up and realize what is actually happening over in Africa.
Then I realized something bigger.
The way society is right now, this video could change things. I'll admit, I was incredibly moved by it. I watched the whole thing and I plan to donate to it tomorrow.
The whole video is incredible, and really sums up how social media is changing revolutions and such in this modern era.
Step up, do something. One thing leads to another, we could start here with Kony and move on to something bigger.